Tuesday, May 8, 2012

Wait, Where? Dog Book at Hardware Store

I suppose it's interesting enough.  People were wondering why our book, Follow the Dog Home, was being sold at a hardware store, in addition to the usual places.  Good question.  Answer: it's different.  That answer is often followed by another question/statement combination.

"Who buys a book at a hardware store?  If I want a book I go to the book store."

Look, I get it.  But look at it this way.  You don't find Follow the Dog Home at Ace Hardware in Wellesley so much as it finds you.  You go to Ace, buy your lightbulbs and Scotts Lawn 4 Step Program, and while you're checking out you see the book next to the register.   It's an impulse buy, much like the caramels, batteries, gum and windshield sticker wiper-offer that it's sandwiched between.

Having a sign looking right back at you that explains the book is autographed and written by a local family sweetens the pot.  And it helps that RJ the Owner likes me and the book too.

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